Privacy Policy
Effective Date: June 3, 2026
1. Introduction
This Privacy Policy explains how Total Veracity Limited trading as SpruceUp ("SpruceUp", "we", "us", "our") collects, uses, processes, stores, transfers, and protects personal data when you access or use the SpruceUp website, mobile application, dashboards, payment systems, and related services (the "Platform").
SpruceUp is committed to protecting personal data in accordance with:
The General Data Protection Regulation (EU) 2016/679 ("GDPR")
The Irish Data Protection Act 2018
The ePrivacy Directive
Applicable European Union data protection laws
By using the Platform, you acknowledge that your personal data will be processed in accordance with this Privacy Policy.
2. Data Controller
The data controller is:
Total Veracity Limited
Trading as SpruceUp
Ireland
Email:
Support@spruceup.ie
SpruceUp acts as data controller in respect of user account data, booking data, platform activity, and payment facilitation data.
In certain circumstances, we may act as a data processor for limited activities.
3. Categories of Personal Data Collected
We may collect and process the following categories of personal data:
3.1 Identity Data
Full name
Date of birth
Government issued ID
Photograph
Identity verification results
3.2 Contact Data
Email address
Telephone number
Address
Location data
3.3 Financial Data
Bank account details
Payment card details (processed via payment providers)
Transaction history
Earnings data
3.4 Technical Data
IP address
Device identifiers
Browser type
Operating system
Log files
3.5 Usage Data
Platform interactions
Booking history
Session data
Feature usage
3.6 Communication Data
Messages between Users
Support requests
Complaints and dispute records
3.7 Verification and Compliance Data
Background checks where applicable
Fraud screening results
Risk scoring indicators
4. How We Collect Personal Data
We collect data:
Directly from you during registration or booking
Automatically through use of the Platform
From third party service providers such as:
-Identity verification providers
-Payment processors
-Hosting providers
-Analytics providers
5. Legal Basis for Processing
5.1 Contract Necessity
Processing required to:
Create and manage accounts
Facilitate bookings
Process payments
Provide Platform functionality
5.2 Legitimate Interests
Processing required for:
Fraud prevention
Platform security
Abuse detection
Service improvement
Business operations
Enforcement of terms
We ensure legitimate interests do not override your rights.
5.3 Legal Obligations
Processing required to:
Comply with tax laws
Respond to legal requests
Maintain financial records
Prevent unlawful activity
5.4 Consent
Processing based on consent includes:
Marketing communications
Optional cookies
Certain analytics tools
You may withdraw consent at any time.
6. How We Use Personal Data
We use personal data to:
Create and manage user accounts
Verify identity
Facilitate bookings and payments
Hold and release funds
Detect and prevent fraud
Investigate disputes
Enforce platform rules
Improve services
Comply with legal obligations
Communicate with users
7. Data Sharing
7.1 Service Providers
Payment processors
Identity verification providers
Cloud hosting providers
Analytics providers
Email communication providers
7.2 Other Users
Limited information may be shared between Customers and Cleaners to enable bookings.
7.3 Legal Authorities
Where required by law or to protect legal rights.
7.4 Corporate Transactions
In connection with mergers, acquisitions, financing, or asset sales.
We require service providers to process data securely and lawfully.
8. International Transfers
SpruceUp currently stores data within the European Union.
Where personal data is transferred outside the European Economic Area, we implement appropriate safeguards, including:
Standard contractual clauses
Adequacy decisions
Contractual data protection measures
9. Data Retention
We retain personal data only as long as necessary.
Typical retention periods:
Account and transaction data: up to 6 years after account closure
Financial records: as required by tax law
Dispute records: up to 6 years
Verification records: as required for compliance
We may retain data longer where necessary to establish, exercise, or defend legal claims.
10. Data Security
We implement appropriate technical and organisational measures including:
Encryption
Access controls
Authentication measures
Secure hosting environments
However, no system is completely secure. Users are responsible for safeguarding login credentials.
11. Automated Decision Making
SpruceUp may use automated systems for:
Fraud detection
Risk assessment
Platform abuse detection
Account suspension triggers
Such processing may significantly affect Users.
You may request human review of automated decisions by contacting Support@spruceup.ie.
12. Your GDPR Rights
You have the right to:
Access your personal data
Request rectification
Request erasure
Restrict processing
Object to processing
Data portability
Withdraw consent
Lodge a complaint with the Irish Data Protection Commission
To exercise your rights, contact Support@spruceup.ie.
13. Cookies and Tracking
SpruceUp uses cookies in accordance with the SpruceUp Cookie Policy.
Non essential cookies require consent.
14. Children
The Platform is not intended for individuals under 18 years of age.
We do not knowingly collect personal data from children.
15. Changes to This Policy
We may update this Privacy Policy from time to time.
The updated version will be posted on the Platform with a revised effective date.
16. Contact
For privacy related questions:
Support@spruceup.ie
Total Veracity Limited
Trading as SpruceUp
Ireland